We’re in a world where social sharing has become ubiquitous. If you’re not bringing social into all areas of your enterprise, you’re falling behind in marketing, sales, customer service, and so on. WHAT makes an organization a Social Enterprise, WHY should your company bring social into its core strategy, and HOW can you do it?

In election days gone by, the media was the self-appointed spokesman for the common man. That meant that ‘the people’s voice’ was largely that of the editor. The power of the media to shape public opinion has changed with social networks giving our individual voices the opportunity to be heard at as loud a volume as the international publishing house.

The social and collaboration landscape is confusing, perhaps immature, cannibalising, and constantly evolving. But you can't ignore it: if your customers are social, you need to be there. It’s the role of any C-level to look at how you can leverage this ever expanding channel and lead the charge.

Are businesses that are early adopters of the social enterprise more likely to be successful? Our thought leadership around the subject aims to help businesses across industries define their next innovation: the Social Enterprise.

Bluewolf recently sponsored Eloqua’s Road to Revenue tour in New York for the first time. One group discussion that really struck a chord with me focused on leveraging social media tools and technology to aid your business objectives. Here are 3 key takeaways on that subject.

The diversity of experience at your organization creates difficulties in fostering social collaboration. An effective strategy for “going social” starts from an understanding of who your employees are and what they want. Check out these 3 tips for engaging your workforce.

NEW YORK, April 5, 2012 — Bluewolf (www.bluewolf.com), the global agile business consulting firm, today announced it has joined forces with gamification leader Bunchball (www.bunchball.com) to launch a new service to support the social enterprise. The offering, #GoingSocial, will motivate employees of enterprise businesses to master social media in the enterprise to collaborate better, make deeper connections with customers and drive business results while building up their own reputations and influence inside and outside the walls of their organization.

Everyone knows how to use Twitter, right? Not necessarily, so consulting firm Bluewolf created an offering using Bunchball's gamification technology to teach employees how to get business results with social media.

If technology was sitting on an island all by itself, it would have no purpose. People give technology purpose. So what does this have to do with social strategy?

It only warrants three lines of the salesforce.com’s Spring ‘12 release notes, but I wonder if this is Chatter’s ‘killer app?’ This season sees the introduction of Chatter Influence, which shows who is at the forefront of internal collaboration with their Chatter contributions.